A catalog website and ads for a fur coat showroom in Minsk: the collection with prices, fitting appointments and Instagram creatives in the same style as the site.
01
MINKA sells mink coats from its showroom in Minsk. A fur coat is a major purchase: the client wants to be sure the fur is genuine, know the price and try the model on in person. We needed to present the collection in a way that earns trust and brings shoppers in for a fitting.
02
We built a catalog website with a calm, premium aesthetic: large photos and plenty of white space. The home page answers questions about the fur, prices and warranty, and every step offers a fitting appointment. Leads go straight to the CRM and the managers' Telegram bot, and for Instagram we produced creatives in the same style as the site.
The full home page, from the hero section to the inquiry form.
“Check availability” or book a fitting
Lead card: model, price, source
A notification in the managers' group chat
Gets in touch the way the client prefers
The lead arrives in Telegram with the model, price and traffic source, and a lead card is saved in the CRM.
An Instagram ad series in the website's style: a model with its price, the new collection, fittings and a promotion.
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